Design, Seletti: "Creativity is important in every field."

Seletti's creative director and CEO at the presentation of 'Sensorium Worlds' at the Pirelli Hangar Bicocca in Milan.

Creativity is important in all fields. It's also important for those who work at a gas station or a newsstand. A creative newsstand owner would probably be able to weather the crisis, and so would a gas station attendant; they could revive their fortunes with a little creativity. Creativity must be present in everything; it must be a new and completely unusual perspective, searching for something that wasn't there before." This was stated by Stefano Seletti, creative director and CEO of Seletti, at the Pirelli Hangar Bicocca in Milan, where the final event of the collaboration between the design brand and Iqos Curious X was held.

On this occasion, the multimedia and immersive installation 'Sensorium Worlds' was unveiled to the public, celebrating the connection between curiosity and creativity, drivers of innovation and change.

"Sensorium Worlds is a beautiful container and environment, designed with 20 wonderful artists from around the world. We're also exploring other collaborations with artists outside of this world, but we'll reveal them closer to Design Week," Seletti concludes.